Fear of ‘Jungle raj’ return, sops to women: BJP’s winning Mantra

The party’s development-oriented messaging, such as the inauguration of a new airport, increased budget allocations, and railway infrastructure projects, including Vande Bharat trains, reinforced the progress narrative. Modi added, “In the coming times, we will do even more for Bihar’s progress, Bihar’s infrastructure, and Bihar’s culture. We will ensure that the State’s Yuva Shakti (youth) and Nari Shakti (women) get many opportunities to lead a life of prosperity.”The BJP also capitalised on controversies to its advantage. Rahul Gandhi’s remarks on the Chhath festival were framed as an insult to devotees. Dr Nikhil Anand, national general secretary of the BJP OBC Morcha, remarked, “Since the Chhatha festival is deeply rooted in the psyches of every Bihari, and Rahul Gandhi’s statement on the Chhatha and Modi’s stand on it as drama gave big ammunition against Mahagathbandhan. It was an insult to the devotees of Chhatha, who punished the Congress and RJD.” Modi also invoked Chhath Maiya at the start of his post-result address.Strategic interventions, such as the SIR, which removed lakhs of invalid voters, further strengthened the BJP’s position, while grassroots mobilisation through the “Mera Booth Sab Se Mazboot” campaign ensured continuous engagement at every level. Social engineering in ticket distribution, caste-based alliances, and alliance-building with communities complemented development-focused messaging to create a winning formula.Amit Shah’s strategy proved pivotal in BJP’s success. As part of a carefully planned campaign, the party held rallies for PM Modi in nearly every district it sought to strengthen, a move that paid off.



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