WAVES Bazaar marks a strategic shift in global content commerce, with its inaugural edition positioning India as a key hub for cross-border media partnerships. The event attracted participants from 22 countries, including the United States, Japan, Germany, South Korea, Russia, and New Zealand.It has played host to 95 global buyers and 224 sellers, including major international and Indian entertainment giants like Netflix, Amazon Prime Video, Meta, Disney Star, Zee Entertainment, Banijay Asia, Warner Bros. Discovery, Sony LIV, YRF, Dharma Productions, Jio Studios, and representatives from the Rotterdam Film Festival and Rushlake Media.Billed as India’s first dedicated B2B buyer-seller marketplace for the M&E sector in association with FICCI, the WAVES Bazaar facilitated high-stakes business conversations and creative partnerships through structured meetings, pitch sessions, and screenings.Among the top deal announcements was the €30 million Indo-European Animation Alliance between India’s Broadvision Perspectives and Europe’s Fabrique d’Images Group. The WAVES Viewing Room showcased 115 completed projects, with 15 standout titles selected as “Top Selects” for live screenings.
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