“Normally, TAFI holds the NJC in Mumbai or Delhi, but this time they are holding it in Srinagar to send the message that Kashmir is as safe as any other part of the world. The TAFI delegates will promote Kashmir in the entire country,” Shameem said.The TAFI delegates will also visit Pahalgam and meet with the local tourism stakeholders including pony walas, hoteliers, dhaba walas, cab drivers there and seek their views on tourism revival.The National president of Indian Association of Tour Operators (IATO) Ravi Gosain, along with 22 members from different parts of the country, will be visiting Kashmir from June 14-17 to start a tourism promotion campaign, “Rubaroo with Jammu and Kashmir.”More tour operators and business groups are likely to visit Kashmir in the coming days to send the message that Kashmir is safe for travel. “Both TAAI and TAFI are the leading travel and trade associations of Kashmir. Their visit to Kashmir will send a very positive message outside that Kashmir is safe,” said Travel Agents Association of Kashmir (TAAK) Secretary General Sajad Kralyari.He said the travel agents after taking a first hand assessment of ground situation here will tell their people back home that Kashmir is safe for travel.“Their words will matter most and it will surely instil confidence among the travellers from their own states and they can plan visits to Kashmir again,” Sajad said.According to him, the visit of leading travel agents of the country to India will definitely help in revival of Kashmir tourism and putting it back on track.
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