“Director Handicrafts and Handloom, Director IICT and the Inspection Squad of Quality Control Division, visited various showrooms in City Centres in areas like Nishat, Nehru Park and Munawarabad, warning the showrooms to immediately remove the machine-made products, failing which such showrooms shall be blacklisted and de-registered,” he said.To curb misbranding and promote genuine products, the department has introduced GI-based QR labelling for various crafts at PTQCC, IICT & Quality Control labs.“However, it has come to our notice that a dealer recently affixed a fake QR label on a machine-made carpet, misrepresenting it as a genuine handmade product. Consequently, the erring dealer has been blacklisted and deregistered,” the spokesman said.All registered handicraft dealers of Kashmir have been directed to ensure within 7 days that their showrooms exclusively display and sell genuine Kashmir handicraft products and that no machine-made products are displayed or sold.The Kashmir Handicraft dealers have been directed to ensure all relevant documents, including GI labelling certifications, are prominently displayed at Craft Showrooms for inspection and sale purposes.
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