The country’s global ranking has improved from 79 to 41, and has also moved up in colour coding from Yellow to Blue, indicating steady progress on both policy and programmes that protect, promote and support breastfeeding and infant and young child feeding practices.”India’s progress is commendable and encouraging. If India were to reach the top 10 countries in the ranking, stronger coordination, funding, and enforcement of the IMS Act will be the key given that aggressive marketing of baby foods continues,” said Dr Arun Gupta, lead author and founder of BPNI.BPNI has been mandated by the government to oversee implementation of the Infant Milk Substitutes, Feeding Bottles, and Infant Foods (Regulation of Production, Supply and Distribution) Act, Act, 1992, which aims to protect and promote breastfeeding by regulating the production, supply, and distribution of infant milk substitutes, feeding bottles, and infant foods.
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