NEW DELHI: Technology giant Google on Tuesday said it is collaborating with the Election Commission of India (ECI) to enable people to easily discover critical voting information on Google Search ahead of the general election in India. The company is also using AI models to counter misinformation and implementing strict policies for running election-related advertising on its platforms. Additionally, ahead of the general election, the company is sponsoring Shakti, the India Election Fact-Checking Collective, a consortium of news publishers and fact-checkers. They will work together to aid in the early detection of online misinformation, including deepfakes, and to create a common repository that news publishers can use to tackle the challenges of misinformation at scale.“With millions of eligible voters in India heading to the polls for the general election in the coming months, Google is committed to supporting the election process by surfacing high-quality information to voters, safeguarding our platforms from abuse, and helping people navigate AI-generated content,” said Google in its blog post.The company said that during the election season, YouTube surfaces a variety of election information panels, including on how to register to vote, how to vote, and candidate information. For news and information related to the election, YouTube’s recommendation system prominently surfaces content from authoritative sources on the YouTube homepage, in search results, and in the “Up Next” panel.
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