Meanwhile, Chief Election Commissioner Gyanesh Kumar asserted that the SIR of Bihar electoral rolls is an ‘inclusive’ exercise and that it is “inevitable for strengthening democracy”, while responding to the opposition. “Pure electoral rolls are inevitable for strengthening democracy,” Kumar said.No more ‘Ye IT-byte kya hota hai’ for LaluRJD chief Lalu Prasad had once famously quipped in his characteristic rustic tone, “Ye IT-byte kya hota hai?” Over a decade on, the party—now led by his cricketer-turned-politician son Tejashwi Yadav—has undergone a dramatic transformation. The RJD has evolved into a tech-savvy political force, employing meticulously crafted, IT-enabled and AI-driven communication strategies to counter the ruling NDA and its key ally, the BJP, both politically and during pre-poll campaigns. “Catchy slogans that mock the ruling NDA, AI-driven memes, videos and similar digital tools are now being used by the RJD to offer an ‘Intelligent and Tough (IT)’ response to NDA allegations,” noted an RJD leader who works behind the scenes with a team of tech-savvy youngsters in the party’s social media unit. Recently, a digitally animated, AI-generated meme video featuring PM Narendra Modi and Bihar CM Nitish Kumar caused a stir in NDA circles. The video, shared widely across RJD’s social media platforms, was set to the satirical soundtrack “Jumlo ki barish…” and gained significant traction. Its IT cell has even dubbed the SIR of rolls “Votebandi”—a pun.
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