Apple hits record pre-orders in India with iPhone 13


The Pro Max starts at Rs 1,29,900 for 128GB storage, Rs 1,39,900 for 256GB, Rs 1,59,900 for the 512GB. The most expensive iPhone is the 1TB version of the iPhone 13 Pro Max at Rs 1,79,900.”Apple in India is on course for its best performance ever in India market, driven by enhanced domestic iPhone assembly, backed by aggressive marketing initiatives, attractive discounts on older generation iPhone models. We, at CyberMedia Research, anticipate close to five million iPhones to be shipped this year driven by the early availability of new iPhone 13 series and discounts on the older-generation iPhone 12 series,” Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, added.Potential customers can enjoy cashback of Rs. 5,000 on the purchase of the iPhone 13 Pro and iPhone 13 Pro Max when using an HDFC Bank card. Further, select retail outlets will offer an additional exchange discount of Rs. 3,000 for exchanging an old handset against the new iPhone model.The Apple online store will also offer a trade-in benefit of up to Rs. 46,120 when trading in an iPhone 8 or newer model.


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